The niche-locked LinkedIn system and AI Employee five HNW brokers will install this May
A 30-day build that installs HNW prospecting plus your own AI Employee trained on your niche, your voice, and the sales principles that close £1M+ cases. Five brokers. One start date. Yours to own forever.
Next cohort: 28 May 2026. Five brokers. One niche per broker.
Built with brokers who closed £8.5M in LinkedIn-sourced deals.
The Real Problem
Two problems. Most brokers only know they have one.
Problem one: LinkedIn has never worked the way you hoped.
Most brokers try LinkedIn and quietly give up. Not because LinkedIn doesn't work. Because they tried it without the three things that make it work.
No niche
Every message sounds the same because it's built for "HNW clients" in general. Generic messages get generic results.
No sequence
A good first message followed by silence. Or a good first message followed by a pitch. Neither starts a conversation.
No automation
Sending by hand for two weeks, then life gets busy, then the whole thing stops.
Problem two: You're falling behind on AI and you know it.
Seventy-two per cent of UK wealth firms have committed to AI investment. Fifteen per cent have actually implemented it. The gap in mortgage broking is wider.
Every week you wait, another broker in your niche learns to use AI for prospect research, client emails, niche analysis, and content. In two years, the brokers who didn't build an AI workflow will be competing against brokers who did. And losing.
The Sprint solves both problems at once. One 30-day build. One cohort. You leave with a working LinkedIn system and an AI Employee trained specifically on your business.
The System
What the Sprint installs
Four layers. Built in sequence. Yours permanently.
Layer 1: Niche Lock
One sub-niche selected in week one. Expat returners, British directors, tech earners, medical professionals, or specialist self-employed. Every message, every profile element, every search filter built around that one audience.
Layer 2: The LINK Method
A four-message LinkedIn flow that moves from connection to conversation without pitching. Connect, welcome, relationship-build, move offline. No firm names. No pricing. No financial promotions.
Layer 3: Ulinc Automation
Personal messages sent on your behalf while you sleep. You approve the copy. Ulinc handles the send cadence. You only step in to respond to real replies.
Layer 4: Your AI Employee
A Claude Project built for you, trained on your niche, your ICP, your unique value proposition, your voice, and the sales, marketing, and copywriting principles that close HNW cases.
Four layers. Thirty days. One broker per niche per cohort.
Day 30 Deliverables
Four things you own on day 30
Dream Outcome
A working LinkedIn prospecting system aimed at £1M+ residential cases in your specific sub-niche, plus a custom-trained AI Employee you'll use across your whole business for the rest of your career.
Likelihood
Built by the person who has trained over 400 brokers and run this exact system across wealth managers and mortgage advisers for three years.
Time
Thirty days from kickoff to handover. You're prospecting and using your AI Employee by day 30, not planning to.
Effort
Ninety minutes per week for four weeks. AI does the sending. Your AI Employee does the heavy lifting on research, drafting, and prep. You approve, respond, and close.
AI Employee
What your AI Employee actually does
This is not "learn to use Claude." This is a trained AI model set up in your account, loaded with everything about your business, ready to work on day 30.
What it's trained on
Your niche
Deep market analysis on your chosen sub-niche. Their psychology. Their pains. Their problems. Their desires. Their decision triggers. All of it becomes training data.
Your positioning
Your unique value proposition developed in week one and trained into the AI. Every piece of output reflects how you want to sound.
The best sales thinking in print
Alex Hormozi on offers. Jordan Belfort on closing. Eugene Schwartz on persuasion. Robert Cialdini on psychology. Neil Rackham on consultative selling. Plus the latest LinkedIn algorithm research.
What it does once it's running
Writes 30 days of niche-specific LinkedIn content in your voice in under a minute
Drafts personalised outreach replies that book HNW appointments
Researches prospects before every call and gives you briefings and questions
Reviews your calls after they happen and tells you where you can close tighter
Writes post-call follow-up emails you only need to proofread
Answers strategy questions 24/7 the way a senior advisor would
The outcome: roughly ten hours back per week, more HNW appointments booked, more deals closed. All without hiring anyone.
This is the layer that makes the Sprint different from every LinkedIn course on the market. You're not learning AI. You're leaving with an AI Employee already working for you.
Daily Workflow
Your first week using your AI Employee
By the end of week 4, this is your working rhythm:
1
Morning
You open Claude. Your AI Employee briefs you on the three prospects you have calls with today. It pulls context, recent activity, likely objections, and a suggested opening question.
2
Before a call
Your AI Employee has read the prospect's LinkedIn, their company's recent news, and your previous messages. You walk in prepared.
3
After a call
You paste the transcript in. Your AI Employee reviews where you closed well, where certainty dropped, and drafts the follow-up email in your voice.
4
During a quiet hour
You ask your AI Employee to draft the next two weeks of LinkedIn content. It produces 14 posts in your voice, tuned to your niche's psychology. You schedule them.
5
Before a response goes out
Your AI Employee drafts the message. You read it, tweak it, send it.
This is what "buying back ten hours a week" actually looks like. It's not theoretical. It's a daily workflow you'll own from day 30 onwards.
Proof
Three brokers. Three niches. Three results.
Every result below is a named broker. Every number is past tense. Past performance is not a guarantee of future results.
The investment banker niche
A mortgage adviser with sporadic referral income and no LinkedIn presence. She installed the niche-locked system targeting investment bankers in London.
£25M in lending pipeline volume from LinkedIn-sourced conversations.
The HNW commercial specialist
Joe now averages about one submission per month working with high-value clients Initial course investment was recovered within the first couple of months after closing over £1.3m in lending in his first 30days.
£1.3m in lending in 30 days via the LinkedIn system.
The ex-pilot rebuilding
A former commercial pilot who entered the mortgage industry at £2,500 monthly revenue with no client base. He installed the system in his first month went to £10k.
All personalised at scale by your AI Employee in your voice
Automated campaign built and tested
Two tonal variants refined and ready
Week 4 - Launch, Handle, Handover
Campaign goes live
Response triage framework
First-call script and HNW pre-qualification structure
Your AI Employee prepping you before every call and reviewing you after
Full handover: prospecting system, trained AI Employee, and prompt library - all yours permanently
Ownership
You own the system. Forever.
On day 30, every asset built during the Sprint belongs to you. The prospect list. The sequences. The dashboard. The AI campaign. Your trained AI Employee. The prompt library. Nothing gets switched off. Nothing reverts.
Prospect list
1000 to 3000 HNW prospects in your sub-niche, researched and ready.
LINK Method sequences
Four-message flow personalised to your voice and your niche. Two tonal variants.
Launch campaign
Built, tested, and running. Sending on your behalf from day 30.
Your trained AI Employee
A Claude Project loaded with your niche, your positioning, and the best sales thinking in print.
Prompt library
Every prompt used during the Sprint, yours to reuse and build on.
Plus access to HNW Deals
HNW Deals is the private community for professionals who serve high-net-worth clients. Sprint buyers get access included.
A deal board where members post introductions and cases
A member directory of verified professionals across wealth, mortgages, tax, and family office
AI tool demos and automation walkthroughs
Who Runs This
The person building your system
Dan Reddish
Dan Reddish has trained over 400 mortgage brokers across three years. Before that, he ran nightclub promotion businesses across Doncaster, Leeds, and Sheffield for 14 years. The common thread: understanding people, building systems, and connecting the right ones together.
Dan has been featured on Behind the Broker, Mortgage Mavericks, and the Mortgage Broker Broadcast. He founded HNW Deals to give professionals serving HNW clients a private space to share deals, referrals, and AI prospecting know-how.
The Sprint is Dan's most focused product. One niche per broker. One system. Thirty days. Five brokers per cohort.
400+
Brokers trained
Across three years of running this system.
14
Years in business
Building systems and connecting people before mortgage broking.
3
Major features
Behind the Broker, Mortgage Mavericks, Mortgage Broker Broadcast.
Fit Check
This isn't for everyone. Here's how to know.
This is for you if:
You work with, or want to work with, £500K+ residential cases
You're tired of referral unpredictability
You know you need to build AI into your workflow
You can commit to 90 minutes per week for 4 weeks
You can start on 28 May with the cohort
This isn't for you if:
You want leads handed to you
You expect guaranteed results in regulated finance
You sell mostly first-time buyer or low-value residential
You won't respond to your own LinkedIn messages
You can't start on 28 May
Investment
Two ways to join the 28 May cohort
1
Option 1 - Monthly
£500 per month × 6
Six payments. Total £3,000. Spreads the investment across the first cases your Sprint-built system brings in.
1
Option 2 - Upfront
£2,500 - one payment
Saves £500 compared to the monthly plan. One payment. Full access from day one.
Both options include the full Sprint, your trained AI Employee, and HNW Deals access. The only difference is how you choose to pay.
Every Sprint starts with a 30-minute fit call. No Sprint starts without one.
Five is the maximum that allows real niche work, a properly trained AI Employee per broker, tailored sequence copy, and direct access to Dan across 30 days. When the seats are filled, the cohort closes.
No two brokers in the same sub-niche
First to confirm keeps the niche. Anyone applying for the same niche afterwards is offered an adjacent one or the next cohort.
The cohort runs together
All five brokers kick off on 28 May, move through the four weeks in sync, and hand over on day 30.
This isn't always-on
Miss the May cohort and the next one runs when it runs. No rolling enrolment.
If you're interested but not ready to apply, register interest for the next cohort below.
Referrals are unpredictable. The Sprint doesn't replace them. It removes your dependency on them.
2
I've tried LinkedIn. Why would this be different?
Most brokers try LinkedIn without a niche, without the right sequence, and without automation. The Sprint installs all three plus a trained AI Employee that makes the output consistent.
3
Do I need a Claude subscription?
Yes. Your AI Employee lives in your own Claude Pro account. The Sprint sets it up and trains it. A Claude Pro subscription costs approximately £17 per month and is not included in the Sprint price.
4
How much time does this take per week?
Ninety minutes per week for 4 weeks. AI handles the sending. Your AI Employee handles the heavy lifting. You respond to real replies.
5
Is this compliant for UK mortgage brokers?
The messages are personal, human-approved, and never contain financial promotions. You approve all copy before it sends. The AI Employee is used for prospecting, research, content, and drafting. It is not used to generate regulated financial advice. You retain full FCA responsibility for client-facing communication.
6
What if my niche isn't a fit?
Week one is niche lock. If HNW residential doesn't fit your business, we surface that on the fit call before you commit.
7
Do I keep everything after 30 days?
Yes. Everything built is yours permanently. Prospect list, sequences, dashboard, Ulinc campaign, your trained AI Employee, and the prompt library.
8
What if I can't start on 28 May?
This cohort requires a 28 May start. Register interest and you'll be first in line for the next cohort.
9
What happens if the cohort fills before I apply?
Register interest. You'll be offered the next cohort date with priority access.
10
Is there a guarantee?
No. Regulated finance doesn't allow guaranteed outcomes and we won't pretend otherwise. What we offer instead: you own the system permanently, we de-risk the niche in week one, you get direct Dan support for 30 days, your AI Employee keeps working for you forever, and you can spread the investment if cash flow matters.
28 May 2026 · Five Seats
Five seats. 28 May. One niche per broker.
One niche. One sequence.AI handling the send. Your AI Employee doing the heavy lifting. Thirty days from kickoff to handover.
The fit call is 30 minutes. No pitch. We confirm fit, you choose your payment option, or you walk away with a clearer view of your own prospecting.
Results shown are individual broker outcomes. Past performance is not a guarantee of future results. The HNW Broker Sprint is a system build and training programme. The AI Employee built during the Sprint is a configured Claude Project used for prospect research, content drafting, outreach preparation, and sales support. It does not provide regulated financial advice. The broker retains full FCA responsibility for all client-facing communication. Use of Claude requires a separate Claude subscription held in the broker's name. The Sprint is not regulated financial advice and does not generate leads on the broker's behalf.